Corporate Communication (B.A.)

Student Learning Outcomes

  • The Graduates of the Communication program will use research skills to critically analyze, synthesize and evaluate current research literature and online information to evaluate communication theory and professional practice in terms of practical applicability.
  • The Graduates of the Communication program will compose written work in the style of the communication professions and employ effective oral and interpersonal communication skills.
  • The Graduates of the Communication program will apply critical thinking, scholarship and knowledge of content to analyze moral and ethical issues in contemporary society and professional communication settings.
  • The Graduates of the Communication program will identify and apply the skills of a specialized area of communication.
  • The Graduates of the Corporate Communication program will apply the skills of Corporate Communication to a professional environment.

Students must demonstrate Competency in computer applications (Power Point and Spreadsheet).

Recommended

Required

Corporate Communication Requirements
Business
BUS 112Business Ethics3
BUS 125Introduction to Business3
BUS 233Principles of Marketing3
BUS 360H1:DV:Cross-Cultural Mgmt3
BUS 308Global Integrated Mktg Commun3
Communication
COM/ENG 211Speech3
COM 212Interpersonal Communication3
COM 250Writing for Mass Media3
COM 330Desktop Publishing3
COM 360Intro Advert/Public Relations3
COM 370Mass Media Law and Ethics3
COM 430Media Internship1-6
COM 460Adv Advertising/Public Relat3
COM 475Sr Capstone Exper Corp Communi3
Economics
ECON 203T1:Global Microeconomics 13
Total Hours43-48