Corporate Communication (B.A.)

Student Learning Outcomes

  • The Graduates of the Communication program will use research skills to critically analyze, synthesize and evaluate current research literature and online information to evaluate communication theory and professional practice in terms of practical applicability.
  • The Graduates of the Communication program will compose written work in the style of the communication professions and employ effective oral and interpersonal communication skills.
  • The Graduates of the Communication program will apply critical thinking, scholarship and knowledge of content to analyze moral and ethical issues in contemporary society and professional communication settings.
  • The Graduates of the Communication program will identify and apply the skills of a specialized area of communication.
  • The Graduates of the Corporate Communication program will apply the skills of Corporate Communication to a professional environment.

Students must demonstrate Competency in computer applications (Power Point and Spreadsheet).

Recommended

Required

Corporate Communication Requirements
Business
BUS 106Introduction to Excel3
BUS 233Principles of Marketing3
BUS 234Principles of Management3
BUS 360H1:DV:Cross-Cultural Mgmt3
BUS 430Digital Marketing3
Communication
COM 175Digital CreativityApplications3
COM/ENG 211Speech3
COM 212Interpersonal Communication3
COM 250Writing for Mass Media3
COM 295Graphic Design3
or GD 295 Graphic Design
COM 360Intro Advert/Public Relations3
COM 430Media Internship1-6
COM 460Adv Advertising/Public Relat3
COM 475Sr Capstone Exper Corp Communi3
Economics
ECON 203T1:Global Microeconomics 13
Total Hours43-48