Visual Communication Design B.A. (formerly Graphic Design)

Student Learning Outcomes

  • Students will demonstrate fundamental visual communication principles, theories, and processes. (APPLICATION)
    • With a continued emphasis on the basic elements and principles of design throughout the coursework, students can effectively manipulate space, typography, imagery, and time to communicate. The ability to develop a solid hierarchy of information to facilitate effective visual communication has been developed.
  • Students will research, analyze, and develop strong design solutions for defined audiences. (RESEARCH)
    • When presented with a visual communication problem, students are prepared to analyze the relevant issues, conduct research, and develop an original approach to the problem for defined audiences. Multiple techniques in iterative problem-solving, collaboration, systematic thinking, and creative brainstorming are introduced and expanded upon through successive projects to enable students to respond to increasingly complex problems with creative and appropriate solutions.
  • Students will recognize the role of visual communication design in business, industry, society, culture, and technology. (CONTEXT)
    • Students have been exposed to historical and contemporary issues in design and have an understanding of its role in business, industry, society, culture, and technology. There is comprehension of how design can serve, support, and/or lead a specific cause. This knowledge base reinforces the development of both oral and written communication skills used to support proposed design directions when presenting work, as evidenced by peer critiques and the development of professional presentation materials.
  • Students will describe visual communication design industry tools, technology, ethics, and practices; and employ skills to effectively use those tools. (TECHNOLOGY AND PROFESSIONAL PRACTICE)
    • A working knowledge of current professional practices, industry tools and technology has been developed and can be described, and students can articulate design ethics and the appropriate uses for each tool as informed by industry practice. Students can identify resources for self-driven learning of this knowledge base and graduate with the skills necessary to respond to a rapidly evolving industry tool set.
Core 1 Requirements
ARHI 101FD:T1:DV:History of Art3
COM 175Digital CreativityApplications3
COM 230Design for Interactive Media3
COM 285DM:Visual Communication3
GD 295Graphic Design3
or COM 295 Graphic Design
GD 296Graphic Design II3
or COM 296 Graphic Design II
GD 397Graphic Design III3
Once all the above coursework is completed and before proceeding with an internship or the Portfolio/Capstone course, students must participate in a faculty review, have a 2.5 GPA, and meet standards consistent with the graphic design profession.
Core 2 Requirements
GD 398Graphic Design IV3
VCD 430Graphic Design Internship I3
VCD 440Graphic Design Port/Capstone3
Electives - choice of three9
FD:T1:Visual Order
ARHI 200+ Elective
FD:T1:Drawing I
ART 200+ Elective
Digital Photojournalism
Desktop Publishing
Advanced Desktop Publishing
Web Publishing
Special Topics in Graphic Desi
Graphic Design Internship II
Additional relevant courses may be applied toward the electives on a case-by-case basis, with approval from the Chair of the Program.
Total Hours39