Corporate Communication (B.A.)
Student Learning Outcomes
The Graduates of the Communication program will:
-
Use research skills to evaluate current literature in terms of practical applicability.
- Compose written work in the style of the communication professions.
- Employ effective oral and interpersonal communication skills.
- Apply critical thinking, scholarship and knowledge of content to analyze moral and ethical issues in contemporary society and professional communication settings.
- Apply the skills of Corporate Communication to a professional environment.
Students must demonstrate Competency in computer applications (Power Point and Spreadsheet).
Recommended
Required
- General Education Requirements
- Internship
| Code | Title | Hours |
|---|---|---|
| Corporate Communication Requirements | ||
| Business Requirements | ||
| BUS 106 | Introduction to Excel | 3 |
| BUS 233 | Principles of Marketing | 3 |
| BUS 234 | TH1:CIT: Principles of Mgmt | 3 |
| BUS 309 | Consumer Behavior | 3 |
| BUS 360 | H1:GL:Cross-Cultural Mgmt | 3 |
| BUS 430 | Digital Marketing | 3 |
| Communication Requirements | ||
| COM 175 | Digital Creativity Application | 3 |
| COM 211 | Speech | 3 |
| COM 212 | Interpersonal Communication | 3 |
| COM 250 | Writing for Mass Media | 3 |
| COM 295 | Graphic Design | 3 |
| or GD 295 | Graphic Design | |
| COM 360 | Advert & PR in a Digital World | 3 |
| COM 420 | Mass Comm Issues/Ethics | 3 |
| COM 430 | Media Internship | 1-6 |
| Economics Requirement | ||
| ECON 203 | FD:T1:Global Microeconomics | 3 |
| Electives | ||
| Total Hours | 43-48 | |