Visual Communication Design B.A. (formerly Graphic Design)
Student Learning Outcomes
- Students will demonstrate fundamental visual communication principles, theories, and processes. (APPLICATION)
- With a continued emphasis on the basic elements and principles of design throughout the coursework, students can effectively manipulate space, typography, imagery, and time to communicate. The ability to develop a solid hierarchy of information to facilitate effective visual communication has been developed.
- Students will research, analyze, and develop strong design solutions for defined audiences. (RESEARCH)
- When presented with a visual communication problem, students are prepared to analyze the relevant issues, conduct research, and develop an original approach to the problem for defined audiences. Multiple techniques in iterative problem-solving, collaboration, systematic thinking, and creative brainstorming are introduced and expanded upon through successive projects to enable students to respond to increasingly complex problems with creative and appropriate solutions.
- Students will recognize the role of visual communication design in business, industry, society, culture, and technology. (CONTEXT)
- Students have been exposed to historical and contemporary issues in design and have an understanding of its role in business, industry, society, culture, and technology. There is comprehension of how design can serve, support, and/or lead a specific cause. This knowledge base reinforces the development of both oral and written communication skills used to support proposed design directions when presenting work, as evidenced by peer critiques and the development of professional presentation materials.
- Students will describe visual communication design industry tools, technology, ethics, and practices; and employ skills to effectively use those tools. (TECHNOLOGY AND PROFESSIONAL PRACTICE)
- A working knowledge of current professional practices, industry tools and technology has been developed and can be described, and students can articulate design ethics and the appropriate uses for each tool as informed by industry practice. Students can identify resources for self-driven learning of this knowledge base and graduate with the skills necessary to respond to a rapidly evolving industry tool set.
|Core 1 Requirements|
|ARHI 101||FD:T1:DV:History of Art||3|
|COM 175||Digital CreativityApplications||3|
|COM 230||Design for Interactive Media||3|
|COM 285||DM:Visual Communication||3|
|GD 295||Graphic Design||3|
|or COM 295||Graphic Design|
|GD 296||Graphic Design II||3|
|or COM 296||Graphic Design II|
|GD 397||Graphic Design III||3|
|Once all the above coursework is completed and before proceeding with an internship or the Portfolio/Capstone course, students must participate in a faculty review, have a 2.5 GPA, and meet standards consistent with the graphic design profession.|
|Core 2 Requirements|
|GD 398||Graphic Design IV||3|
|VCD 430||Graphic Design Internship I||3|
|VCD 440||Graphic Design Port/Capstone||3|
|Electives - choice of three||9|
ARHI 200+ Elective
ART 200+ Elective
|Advanced Desktop Publishing|
|Special Topics in Graphic Desi|
|Graphic Design Internship II|
|Additional relevant courses may be applied toward the electives on a case-by-case basis, with approval from the Chair of the Program.|