Digital Marketing & Analytics (B.B.A.)
Recommended
Required
- General Education Requirements
- Internship
- Business Core Program (48 sem. hrs.)
- Marketing Major Requirements (27 sem. hrs.)
Business Core Program (48 hours)
An adult learner enrolled in the DSoB Degree Completion Program and matriculating through the Digital Campus is exempt from BUS 001and BUS 002 .
| Code | Title | Hours |
|---|---|---|
| BUS 001 | Business Power Skills 1 1 | 0 |
| BUS 002 | Business Power Skills 2 1 | 0 |
| BUS 106 | Introduction to Excel | 3 |
| BUS 207 | Financial Accounting | 3 |
| BUS 208 | Managerial Accounting | 3 |
| BUS 209 | Corporate Financial Mgmt | 3 |
| BUS 231 | Business Law | 3 |
| BUS 232 | FD: Business Statistics | 3 |
| BUS 233 | Principles of Marketing | 3 |
| BUS 234 | TH1:CIT: Principles of Mgmt | 3 |
| BUS 350 | Intermediate Excel | 3 |
| BUS 360 | H1:GL:DV:Cross-Cultural Mgmt | 3 |
| BUS 362 | Management Information Sys | 3 |
| BUS 364 | Business Research & Analytics | 3 |
| BUS 417 | Operations Management | 3 |
| BUS 465 | H3:GL:CIT:StrategicMgmtCapston | 3 |
| ECON 203 | FD:T1:Global Microeconomics | 3 |
| ECON 204 | FD: Global Macroeconomics | 3 |
| Digital Marketing and Analytics Major Requirements | ||
| BUS 309 | DM:DV: Consumer Behavior | 3 |
| BUS 311 | Marketing Research | 3 |
| BUS 385 | DV:Business Internship 1 | 1-13 |
| BUS 416 | DM: Marketing Strategy | 3 |
| BUS 426 | Sales Management | 3 |
| BUS 430 | Digital Marketing (Previously Social Media) | 3 |
| BUS 436 | Marketing Analytics | 3 |
| COM 175 | Digital Creativity Application | 3 |
| COM/GD 295 | Graphic Design | 3 |
| Total Hours | 73-85 | |
- 1
An adult learner enrolled in the DSoB Degree Completion Program and matriculating through the Digital Campus is exempt from BUS 385.