Digital Marketing & Analytics (B.B.A.)

Recommended

Required

  • General Education Requirements
  • Internship 
  • Business Core Program (48 sem. hrs.)
  • Digital Marketing and Analytics Major Requirements (27-36 sem. hrs.)

Business Core Program 

BUS 001Business Power Skills 1 10
BUS 002Business Power Skills 2 10
BUS 106Introduction to Excel3
BUS 207Financial Accounting3
BUS 208Managerial Accounting3
BUS 209Corporate Financial Mgmt3
BUS 231Business Law3
BUS 232FD: Business Statistics3
BUS 233Principles of Marketing3
BUS 234TH1:CIT: Principles of Mgmt3
BUS 350Intermediate Excel3
BUS 360H1:GL:Cross-Cultural Mgmt3
BUS 362SL:Management Information Sys3
BUS 364Business Research & Analytics3
BUS 417Operations Management3
BUS 465H3:GL:CIT:StrategicMgmtCapston3
ECON 203FD:T1:Global Microeconomics3
ECON 204FD: Global Macroeconomics3
Digital Marketing and Analytics Major Requirements
BUS 309Consumer Behavior3
BUS 311Marketing Research3
BUS 385Business Internship 13-12
BUS 416Marketing Strategy3
BUS 426Sales Management3
BUS 430Digital Marketing (Previously Social Media)3
BUS 436Marketing Analytics3
COM 175Digital Creativity Application3
COM/GD 295Graphic Design3
Total Hours75-84
1

An adult learner enrolled in the DSoB Degree Completion Program and matriculating through the Digital Campus is exempt from BUS 001, BUS 002 and  BUS 385.