Digital Marketing & Analytics (B.B.A.)

Recommended

Required

Business Core Program (48 hours)

An adult learner enrolled in the DSoB Degree Completion Program and matriculating through the Digital Campus is exempt from  BUS 001and BUS 002 .

BUS 001Business Power Skills 1 10
BUS 002Business Power Skills 2 10
BUS 106Introduction to Excel3
BUS 207Financial Accounting3
BUS 208Managerial Accounting3
BUS 209Corporate Financial Mgmt3
BUS 231Business Law3
BUS 232FD: Business Statistics3
BUS 233Principles of Marketing3
BUS 234TH1:CIT: Principles of Mgmt3
BUS 350Intermediate Excel3
BUS 360H1:GL:DV:Cross-Cultural Mgmt3
BUS 362Management Information Sys3
BUS 364Business Research & Analytics3
BUS 417Operations Management3
BUS 465H3:GL:CIT:StrategicMgmtCapston3
ECON 203FD:T1:Global Microeconomics3
ECON 204FD: Global Macroeconomics3
Digital Marketing and Analytics Major Requirements
BUS 309DM:DV: Consumer Behavior3
BUS 311Marketing Research3
BUS 385DV:Business Internship 11-13
BUS 416DM: Marketing Strategy3
BUS 426Sales Management3
BUS 430Digital Marketing (Previously Social Media)3
BUS 436Marketing Analytics3
COM 175Digital Creativity Application3
COM/GD 295Graphic Design3
Total Hours73-85
1

An adult learner enrolled in the DSoB Degree Completion Program and matriculating through the Digital Campus is exempt from BUS 385.