Digital Marketing & Analytics (B.B.A.)
Recommended
Required
- General Education Requirements
- Internship
- Business Core Program (48 sem. hrs.)
- Digital Marketing and Analytics Major Requirements (27-36 sem. hrs.)
Business Core Program
| Code | Title | Hours |
|---|---|---|
| BUS 001 | Business Power Skills 1 1 | 0 |
| BUS 002 | Business Power Skills 2 1 | 0 |
| BUS 106 | Introduction to Excel | 3 |
| BUS 207 | Financial Accounting | 3 |
| BUS 208 | Managerial Accounting | 3 |
| BUS 209 | Corporate Financial Mgmt | 3 |
| BUS 231 | Business Law | 3 |
| BUS 232 | FD: Business Statistics | 3 |
| BUS 233 | Principles of Marketing | 3 |
| BUS 234 | TH1:CIT: Principles of Mgmt | 3 |
| BUS 350 | Intermediate Excel | 3 |
| BUS 360 | H1:GL:Cross-Cultural Mgmt | 3 |
| BUS 362 | SL:Management Information Sys | 3 |
| BUS 364 | Business Research & Analytics | 3 |
| BUS 417 | Operations Management | 3 |
| BUS 465 | H3:GL:CIT:StrategicMgmtCapston | 3 |
| ECON 203 | FD:T1:Global Microeconomics | 3 |
| ECON 204 | FD: Global Macroeconomics | 3 |
| Digital Marketing and Analytics Major Requirements | ||
| BUS 309 | Consumer Behavior | 3 |
| BUS 311 | Marketing Research | 3 |
| BUS 385 | Business Internship 1 | 3-12 |
| BUS 416 | Marketing Strategy | 3 |
| BUS 426 | Sales Management | 3 |
| BUS 430 | Digital Marketing (Previously Social Media) | 3 |
| BUS 436 | Marketing Analytics | 3 |
| COM 175 | Digital Creativity Application | 3 |
| COM/GD 295 | Graphic Design | 3 |
| Total Hours | 75-84 | |
- 1
An adult learner enrolled in the DSoB Degree Completion Program and matriculating through the Digital Campus is exempt from BUS 001, BUS 002 and BUS 385.