Digital Marketing & Analytics (A.A.)
Required
- Business Core (30 sem. hrs.)
- Digital Marketing & Analytics Major (A.A.) Requirements (18 sem. hrs.)
- Associate of Arts - Digital Marketing & Analytics Major (A.A.)
| Code | Title | Hours |
|---|---|---|
| Business Core Courses | ||
| BUS 106 | Introduction to Excel | 3 |
| BUS 207 | Financial Accounting | 3 |
| BUS 208 | Managerial Accounting | 3 |
| BUS 209 | Corporate Financial Mgmt | 3 |
| BUS 231 | Business Law | 3 |
| BUS 233 | Principles of Marketing | 3 |
| BUS 234 | TH1:CIT: Principles of Mgmt | 3 |
| ECON 203 | FD:T1:Global Microeconomics | 3 |
| ECON 204 | FD: Global Macroeconomics | 3 |
| ENG 102 | College Writing II | 3 |
| Digital Marketing & Analytics Major Requirements | ||
| BUS 309 | Consumer Behavior | 3 |
| BUS 416 | Marketing Strategy | 3 |
| BUS 430 | Digital Marketing | 3 |
| GD/COM 295 | Graphic Design | 3 |
| Choose 2 courses below: | 6 | |
| Marketing Research | ||
| Business Internship | ||
| Sales Management | ||
| Total Hours | 48 | |
• Need 60 credit hours to graduate with an AA degree from Walsh
• Not an option for Degree Completion Students