Marketing (M.B.A.)

MBA Core Requirements

The MBA degree requires the successful completion of thirty-six (36) semester hours of coursework for a student who demonstrates all required competencies upon entry.

All incoming MBA students will be required to take MBA 621 in their first semester.


MBA – Marketing Specialty degree requirements

MBA Core (Common Body of Knowledge)
MBA 600Business Foundations (If applicable)1
MBA 621Sustainable Ethical Leadership3
MBA 622Organ Behavior & Communication3
MBA 623Financial Accounting & Mgmt3
MBA 624Marketing Management3
MBA 625Information Systems3
MBA 626Applied Org Research&Analysis3
Required Specialty Courses
Must successfully complete all of the following:
MBA 741Marketing Research3
MBA 742Integrated Marketing Communica3
MBA 743Social Media Marketing3
MBA 744Services Marketing3
MBA 745Analytics for Bus Intelligence3
Capstone Course
After successfully completing all core and specialty courses:
MBA 719Strategic Management3
Total Credit Hours:36-37