Marketing (M.B.A.)
MBA Core Requirements
The MBA degree requires the successful completion of thirty-six (36) semester hours of coursework for a student who demonstrates all required competencies upon entry.
All incoming MBA students will be required to take MBA 621 in their first semester.
MBA – Marketing Specialty degree requirements
| Code | Title | Hours |
|---|---|---|
| MBA Core (Common Body of Knowledge) | ||
| MBA 600 | Business Foundations (If applicable) | 1 |
| MBA 621 | Sustainable Ethical Leadership | 3 |
| MBA 622 | Organ Behavior & Communication | 3 |
| MBA 623 | Financial Accounting & Mgmt | 3 |
| MBA 624 | Marketing Management | 3 |
| MBA 625 | Information Systems | 3 |
| MBA 626 | Applied Org Research&Analysis | 3 |
| Required Specialty Courses | ||
| Must successfully complete all of the following: | ||
| MBA 741 | Marketing Research | 3 |
| MBA 742 | Integrated Marketing Communica | 3 |
| MBA 743 | Social Media Marketing | 3 |
| MBA 744 | Services Marketing | 3 |
| MBA 745 | Analytics for Bus Intelligence | 3 |
| Capstone Course | ||
| After successfully completing all core and specialty courses: | ||
| MBA 719 | Strategic Management | 3 |
| Total Credit Hours: | 36-37 | |