Marketing (B.B.A.)



Business Core Program I (BCPI)

An adult learner enrolled in the DSoB Degree Completion Program and matriculating through the School for Professional Studies is exempt from BUS 001,BUS 002, BUS 003 AND BUS 004.

BUS 001Discovering Career Direction0
BUS 112Bus Ethics in Global Environ3
BUS 113Comm in Multicultural Environ3
BUS 125Introduction to Business3
BUS 002Refining Career Focus0
BUS 230Financ/Managerial Accounting3
BUS 231Legal,Social,Global Environ3
BUS 232Information Analysis3
BUS 233Mktg in a Global Environment3
ECON 203T1:Global Microeconomics3
ECON 204Global Macroeconomics3
MATH 155Elementary Functions I3
Total Hours30

Business Core Program II (BCP II)

BUS 003Network, Interview & Comm0
BUS 360H1:DV:Mgmt in a Global Environ3
BUS 362Global Information Systems3
BUS 363Corp Fin Mgmt in Global Env I3
BUS 364Business Research & Analytics3
BUS 004Negotiating Decision-Making0
BUS 400CBC Experience3
BUS 418Team Global Mgmt & Leader Sem3
BUS 465H3:Integrative Global Expe III3
Total Hours21

Marketing Major Requirements (B.A.)

Major Requirements
BUS 308Global Integrated Mktg Commun3
BUS 309DV:Multicultur Consumer Behav3
BUS 311Marketing Research3
BUS 385DV:Business Internship 11
BUS 416Marketing Strategy & Mgmt3
BUS 430Social Media3
Select one of the following:3
Product Develop & Innovation
Branding and Brand Mgmt
Total Hours19