Digital Marketing and Analytics (B.B.A.)



Business Core Program (48 hours)

An adult learner enrolled in the DSoB Degree Completion Program and matriculating through the Digital Campus is exempt from BUS 001 and BUS 002.

BUS 001Business Power Skills 10
BUS 002Business Power Skills 20
BUS 106Introduction to Excel3
BUS 207Financial Accounting3
BUS 208Managerial Accounting3
BUS 209Corporate Financial Mgmt3
BUS 234TH1:CIT: Principles of Managme3
BUS 231Business Law3
BUS 232FD: Business Statistics3
BUS 233Principles of Marketing3
BUS 350Intermediate Excel3
BUS 360H1:DV:Cross-Cultural Mgmt3
BUS 362Management Information Sys3
BUS 364Business Research & Analytics3
BUS 417Operations Management3
BUS 465H3: Strategic Mgmt Capstone3
ECON 203FD:T1:Global Microeconomics3
ECON 204FD: Global Macroeconomics3
Total Hours48

Digital Marketing and Analytics Major Requirements (27 hours)

BUS 309DM:DV: Consumer Behavior3
BUS 311Marketing Research3
BUS 385DV:Business Internship 13
BUS 416DM: Marketing Strategy3
BUS 426Sales Management3
BUS 430Digital Marketing3
BUS 436Marketing Analytics3
COM 175Digital CreativityApplications3
COM/GD 295Graphic Design3
Total Hours27